Full-Funnel Workshop: What Elite Revenue Teams Actually Measure
Most GTM leaders know their measurement model is suboptimal or altogether broken. And because of it, they can't answer the million-dollar question: "Where do I put my investments to scale pipeline and revenue with predictability?”.
You might still be wrestling with MQLs. Or maybe you've moved to pipeline-based metrics. Either way, you can't quickly diagnose: Which motions are actually creating pipeline? What's draining resources without results? Where are deals stalling that shouldn't be?
The problem isn't just your systems. It's that you're measuring the wrong things, and your funnel visibility is fragmented.
In this live session, we'll show you what complete, end-to-end GTM visibility actually looks like, using real data from companies running HubSpot and Salesforce who've solved this.
You'll see:
- The KPIs and reports elite revenue teams are using — the ones doubling and tripling win rates and pipeline from hand-raisers — by connecting the dots across the entire funnel, not just fragments
- What becomes visible when you have the right metrics and connected data: fast diagnosis of what's working, what's not, and where pipeline is leaking
- How senior teams use this clarity to make faster, higher-conviction decisions about where to invest and where to cut
If you were in our last session, we broke down the framework for this model. But now we're looking at live examples, including what your dashboard could look like when you're tracking the right things, and what you can finally do when fragmented visibility becomes complete.
If you're tired of slow, incomplete answers between "engagement" and "revenue," this is the session that shows you what's possible when you can diagnose your GTM engine in real time.
