Now inside Claude, ChatGPT, or wherever your AI tool your team already works in
Marketing measurement that plugs into the AI your team already uses
Passetto joins your CRM and marketing data into one model. No more stitching, no more guessing. AI can finally give you the whole story, and get it right.
Stop losing hours to manual reporting you can't even fully trust. Here's what changes.
One model, not five exports
Passetto joins CRM and marketing data into one clean, accurate model, so KPIs are already connected and ready to query, not stitched together manually every time.
The KPIs marketing leaders actually need
Speed-to-lead, win rate by channel, deal size lift when marketing touches a deal, which programs actually influenced pipeline, where you're underinvested by geography — defensible metrics that hold up when someone asks how marketing moved the number.
Numbers that match, no matter who's asking
One governed model means no duplicate accounts, no sync errors between systems, no two people getting two different answers to the same question.
AI-native reporting, on demand
A question about an event, a channel, or a campaign's impact on pipeline used to mean waiting on someone else's dashboard. Now you build the view yourself, in the tool you're already using.
AI is only as good as the data underneath it
Ask two people the same question, get two different answers. Passetto closes that gap, so every question gets one answer, no matter who's asking.
Before:
Getting basic marketing KPIs means stitching together exports from different tools by hand
Reporting still leans on last-touch attribution or MQLs, because nothing more credible exists
Marketing points AI at raw CRM and marketing automation data and hopes the numbers add up
Duplicate accounts and sync errors mean the same number looks different in every system
Opportunities get written off as no marketing impact, when the engagement existed, it just was never recorded
Every AI-generated report needs a human to double-check it before it goes near the board
The board asks a follow-up question and the numbers fall apart
Another AI tool bolted onto the same messy data
The core KPIs every marketing leader should be tracking are already connected and ready to query
Marketing has one accurate model that AI can query directly
One standardized set of marketing metrics answers every pipeline question — no more building a one-off analysis from scratch
One clean model means the numbers finally match, everywhere
Engagement is tracked before, during, and after the deal, so nothing gets missed
AI pulls from a model that's already accurate, so reports don't need a manual gut-check first
The numbers hold up no matter how many follow-up questions come
One clean, governed model every AI tool can actually trust
See marketing's impact before the CRM does
By the time a deal hits a milestone, you're already reading history. Traditional reporting can't tell you marketing's working until an MQL fires, an opportunity opens, or a deal closes and it's too late to change anything about how it got there.
Passetto shows what's building before that. So you're not managing a funnel you can only see in the rearview.
Marketing’s real impact was hiding in plain sight until Passetto made it visible.
Do we want a short paragraph of text to go here to provide additional context? If we’re not clicking through to a full case study, some context may be beneficial.
"Insert an approved customer quote here about what it means to finally ask their own data a question directly, instead of waiting on a report. Confirm wording with the customer before publishing.”
Marcus Chen
Director of Demand Gen @ Rovo
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Retire outdated KPIs and the hours it takes to report them
Monthly Subscription
$2.9k/mo
Your data model stays current as new data comes in, so your team always has an accurate read on marketing performance and business growth.
Marketing analytics in Claude, ChatGPT, or wherever your team works
Synchronized CRM & marketing data model
Built-in Passetto Marketing Measurement KPIs
Onboarding support to get you live fast
How it works
90 days to get up
and running fully
Map the data model
Passetto maps your CRM and marketing automation platform into one model. Personal data is excluded from the start. Any gaps in your data get flagged here, not discovered later.
Resolve Data Dependencies → help you fix your blockers
Passetto's reports and question prompts are already loaded into your MCP. Use them as-is, or ask whatever else you need. No query language required.
Core KPIs, ready to query
Core marketing and revenue KPIs come with starting queries already built in. Use them as-is, or ask your own. No query language required.
Query, build & automate on your own
Every number traces back to the record level, so it holds up under any follow-up question. Query whenever you need to and build your own reports and dashboards, with the flexibility of AI.
Frequently asked questions
If you have other questions, please email us and we'll respond promptly.
Let’s talk >CMOs and VPs of Marketing who are already being asked to prove sharper impact and become AI-native at the same time. This is built for the person who owns the board conversation, not marketing ops or the CRM administrator who executes the fix.
Mature, high-growth companies with $20M+ in annual revenue already running CRM and marketing automation infrastructure: Salesforce, HubSpot, or equivalent. This framework assumes you have the systems, and gives you the model for making them trustworthy enough to hand to AI.
Many frameworks get built in a classroom. This one was built in the field and developed from direct consulting work diagnosing the same identity, signals, and structure failures across dozens of companies. It was designed to hold up in a boardroom and be actionable instead of just explaining the theory.
No. This is a live-only session, intentionally. The quality of conversation that happens in the room is part of the value, and that doesn't translate to a recording.