The Fastest Way to Optimize Your Go-To-Market Strategy and Investments
Passetto combines Unified GTM Analytics technology with expert strategic consulting to help B2B companies create breakthroughs in Growth and GTM Efficiency using data.
SaaS Companies
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Fast-Track Your Entire GTM
Performance. For Less than the
Cost of 1 SDR.
Passetto technology and strategic advisory services help GTM Leaders continuously optimize GTM Strategy & Investments against Growth Rate and GTM Efficiency, two of the biggest drivers of enterprise value.
Purpose-built technology connects your financial and GTM data for a unified view, calculating standardized KPIs and measuring unit economics to baseline performance, analyzing historical trends, and rapidly identifying the biggest opportunities across your GTM.
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We help Finance & GTM Leaders analyze performance, uncover opportunities, model impact, and validate decisions.
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Sales Development resources act on Signals that never convert to pipeline and revenue. We help you find low productivity activities and re-focus them to your best opportunities - rapidly improving Sales Development productivity and pipeline creation.
Signal-based Analytics give you clear, rapid insights for how to optimize your marketing strategy, investment allocations, and conversion journeys. Achieve new levels of Marketing ROI and measurable impact.
Passetto automatically connects Signals to Revenue - giving you the data you need to focus on the highest quality opportunities, improving win rates and sales velocity.
Passetto Connects GTM and Finance Leaders, Keeping Everyone In-Sync
GTM executives in finance, marketing, sales, and revenue operations benefit from partnering with Passetto to drive GTM efficiency, achieve immediate impact, and foster GTM alignment.
CFO: Control and Monitor GTM Investment Allocations and Performance
Financial Integration. Combine CRM data and financial data for a comprehensive view of GTM performance, and efficiency.
GTM Efficiency. Measure and optimize against GTM Efficiency, a critical driver of enterprise value. Break down the metric to identify the biggest opportunities.
Risk Mitigation. Access data-driven insights and expert strategic advisory to avoid risks, roadblocks, and low confidence decision making.
“The biggest takeaway from a finance point of view was measuring the ROI on our S&M investments. This has allowed us to plan and deploy capital in the right places and effectively measure results.”
CMO / CRO: Optimize Your GTM Strategy and Investments for Business Impact
Speak the Language of the CEO/CFO.
Accurately measure, report, and optimize your strategy and investments through the lens of financial and core business KPIs.
Strategy & Investment Optimization. Leverage a unified view of GTM and financial performance to diagnose strategy inefficiencies and unlock opportunities for impact.
Continuous Improvement. Benefit from ongoing third-party assessments to identify GTM performance gaps and opportunities for continuous growth.
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“Passetto is the GPS for our go-to-market. They've significantly impacted our GTM strategy, and helped us uncover the needed alignment between where we want to go and how we're going to get there.”
Revenue & Business Operations: Drive Efficiency and Strategic Impact
Proven Process. Implement a proven process, powered by technology and automation, to measure unified GTM KPIs, calculate unit economics, and develop actionable plans.
Third-Party Expertise. Leverage third-party insights to enhance your operational efficiency and drive strategic decisions.
GTM Alignment. Foster alignment with other GTM executives and the CFO/CEO to eliminate siloed decision-making and execute as one cohesive team with confidence.
“Passetto has been instrumental in refining our top strategic initiatives and informed our investment allocation. Their work has delivered immediate ROI and has greatly enhanced our decision-making process.”
The Fastest Way to Optimize Your GTM Investments & Strategy
Book a call to learn how Passetto purpose-built technology and strategic advisory services can help you find and execute on your biggest opportunities for breakthroughs in growth and ROI.
