Trusted by GTM & Finance Leaders

"The biggest takeaway from a finance point of view was measuring the ROI on our S&M investments. This has allowed us to plan and deploy capital in the right places and effectively measure results.”

"Passetto gave us the proof points to understand our GTM performance and bring key insights to light. Their analysis provided the clarity to act on critical areas, sparking exciting, productive discussions and informed action."

“The third-party perspective helped us prioritize the most impactful key initiatives to prioritize in the business. One initiative has the potential to generate an incremental 5.6% increase in new business revenue without additional spend”.

"A no-brainer investment for GTM leaders"

“Passetto is the GPS for our go-to-market. They've significantly impacted our GTM strategy, and helped us uncover the needed alignment between where we want to go and how we’re going to get there.”

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"Passetto provided valuable external benchmarks and perspective based on working with many businesses similar to us. Their analysis and recommendations helped me elevate the conversation with our senior leadership team to focus on business metrics aligned to the value that marketing brings."

"We increased marketing ROI by 42% in just one quarter. By incorporating Pasetto’s recommendations into our strategies, we achieved quick wins, such as a 39% reduction in cost per opportunity from Paid Search, while also implementing essential long-term initiatives."

"Passetto provided a clear framework for us to activate key priorities with impact, effort, and timelines."

“Passetto's has been instrumental in refining our top strategic initiatives and informed our investment allocation. Their work has delivered immediate ROI and has greatly enhanced our decision-making process.”

"They led the process to construct a holistic GTM strategy which included goals, new KPIs, recommended budgets, and key content strategy and tactics."

"Passetto’s objective perspective and experience with similar businesses was crucial in assessing our marketing mix and identifying opportunities to optimize our investments, refine our strategic priorities, and guide resource allocation."

"Passetto's GTM analysis provided eye-opening insights that transformed how we approach planning and investment allocation. Their external perspective gave us the clarity to enhance decision-making, uncover key opportunities for revenue growth, and align with the right programs and investment allocations to inform GTM planning."

"Having Passetto as a partner has been a game-changer for our GTM teams. They showed us a new lens to measure the efficiency of our investments, and their assistance with planning and modeling for 2025 has driven alignment between our teams."

"Passetto gave us a roadmap for growth and the tools to measure our progress effectively. It’s rare to find a partner who combines technical expertise with such practical, results-driven guidance."

"Passetto provided clarity and confidence. Their expertise ensured we weren’t left figuring things out on our own, and their insights empowered our team to drive real improvements in reporting and measurement."