Better marketing starts
with better measurement
Passetto is a consultancy that helps track marketing’s value across the full buyer journey, uncover what’s driving pipeline, and find out which motions are moving deals.
For every 1 prospect SDRs qualified last quarter, they disqualified 10, mostly stale records with no activity. That’s where the team’s time is being wasted.
Trusted by CMOs and GTM leaders at
Marketing has evolved.
Measurement hasn’t
"We don't know if our marketing spend is working. We can look at a high level, but we can't get into the atomic detail on how leads make their way through to conversion and to deal.”
“Every time a contact re-engages, the old data gets overwritten, so an 18-month deal looks like it came from one webinar”
"I make decisions on data — never a feeling. But we couldn't see speed-to-lead or conversion to pipeline from our marketing spend."
This is where we come in
Passetto is a consultancy that helps track marketing’s value across the full buyer journey, uncover what’s driving pipeline, and find out which motions are moving deals.
“In the beginning, I was using Passetto to tell a story and educate the board. Now we’re moving much more to using them for running our shop. We’re using your data to make decisions, not to justify ourselves.”
“Every time a contact re-engages, the old data gets overwritten, so an 18-month deal looks like it came from one webinar”
"Passetto shows us exactly what’s working vs where the gap is on KPIs. With the data they bubble up, we make decisions as a team based on performance."
Three ways we fix outdated measurement
Reveal the real effort behind each deal
Nobody logs effort, waste, and wrong turns in the CRM. Passetto resurrects that lost data — so you can trace a straight path to “closed” next time.
See marketing’s presence before and after the handoff
Passetto tracks exactly where marketing was present before and after sales picks up a lead, so you can determine marketing’s actual role in driving revenue.
Make budget decisions with data, not your gut
Passetto gives you KPIs that show how different prospecting motions and engagement patterns impact win rate, deal size, and sales cycle length.
Outgrow the 20 year old
measurement methodology
How to work with us
14-Day Sprint
One-time cost:
$10k
Diagnose what works/what doesn’t, spot data blind spots, and get a plan to fix them.
Team alignment on marketing’s role in your GTM and where the friction is
Brand new data, insights and marketing KPIs and what they mean for your decisions
3–5 prioritized recommendations to act on immediately
Monthly Subscription
Starting at:
$3.5k/mo
Partner with us for full analysis and advisory every month.
Ongoing access to your Passetto Marketing KPIs and dashboards
Use leading indicators to stop performance issues as they arise, not at the end of the quarter
Blueprints, CRM architecture, and hands-on advisory as you make decisions and execute
Don’t let great marketing die in data darkness
Let’s talk ›Passetto is compatible with Salesforce, Hubspot, NetSuite, Sage Intact, Marketo, Bizible, and More. Use a Different CRM or Accounting System? Contact us and we can explore a custom project.
Passetto is built for middle-market ($10MM-$1B) recurring revenue businesses who want to run GTM like it's a Revenue Factory. The Growth breakthroughs for this type of company come from (1) Input Scalability, (2) Cost Sustainability, (3) Throughput Scalability, (4) GTM Motion Interoperability, and/or (5) Ongoing Continuous Improvement. We help Executives identify the Revenue Breakpoint and then build a custom cross-functional plan to create breakthroughs in Growth and GTM Efficiency.
Passetto is a management consulting and advisory firm focused on GTM Performance, Financial Planning, and Optimization. We've built custom software that combines Revenue, Expense, and CRM Data into a Unified Set of GTM KPIs. Our software allows us to deliver significantly faster and more effective consulting & advisory to our Clients - leading to significant impact on enterprise value, growth rate, and GTM Efficiency.